Be seen by customers at the very moment that they’re searching on Google for the things you offer.
Over a million businesses rely on Google AdWords.
Attract more customers
Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.
Reach the right people at the right time
Your business gets found by people on Google precisely when they’re searching for the things that you offer.
Advertise locally or globally
Target your ads to customers in certain countries, regions or cities – or within a set distance from your business or store.
No visit, no fee
Signing up for Google AdWords is free. You only pay when someone clicks your ad to visit your website, or calls you. In other words, when your advertising is working.
Start with any budget
You set your own budget, so your costs will depend on what you are trying to accomplish with your advertising. Some businesses spend tens of thousands of dollars a month, and others are comfortable investing several hundred.
Connect with customers across the web
You can reach relevant customers on relevant websites across the web. A range of options let you target by website type, audience type or remarketing, when and where it matters.
Reach your customers, whichever device they’re on
In today’s mobile world, you need to be advertising on every device that your customers are using – desktop, laptop, tablet and mobile. That way, when they’re searching, browsing or buying, you’re right there.
Measurable, accountable, flexible
Google AdWords shows how many people notice your ads and what percentage click to visit your website, or call you. With the tracking tools, you can even see the actual sales your website is generating as a direct result of your ads.
Insights around the clock
You can see how your ads are doing at any time by logging in to your Google AdWords account. To save you time, we’ll also send you a monthly summary listing all the key stats and numbers that matter.
Stop, start, pause, test
You can tweak your ads, try new search terms, pause your campaign and re-start whenever you like, for free – and all within Google AdWords.
Google AdWords Help Center
Your guide to Google AdWords
Reach new customers and grow your business with AdWords, Google’s online advertising program. These guides are designed to get you up to speed quickly, so you can create successful ads and turn your advertising investment into revenue. Just pick the path that’s right for you to begin!Get started with Adwords
Steps to Google AdWords Success
Whether you’re brand new to online marketing or looking to create an effective AdWords campaign based on your goals, these guides will get you up to speed.Choose your starting point
Google Adwords Best Practices
Google’s Best Practices Series provides strategic advice on core search engine marketing tactics. It’s intended to help you get the most out of AdWords. Based on Google’s internal data and vetted by the people that built AdWords, this series helps form the foundation of your paid search strategies.Google Best Practices
Google AdWords YouTube Channel
The Google AdWords Channel features videos to teach you how to use AdWords and online marketing to grow your business. Explore conceptual videos, instructional demonstrations, and Hangouts on Air featuring AdWords specialists to learn how to make AdWords work for you.AdWords YouTube Channel
Google AdWords Policies
The AdWords Policy Center. Here you’ll find the requirements for advertising on the Google Network.