Get stronger results across all your sites, apps and offline channels. Google’s analytics solutions help you turn customer insights into real gains.
Build your audience with valuable insights.
Your customers go everywhere; shouldn’t your analytics? Google Analytics shows you the full customer picture across ads, videos, social tools, websites, tablets, smartphones, and more.
Get to know your audience.
Google Analytics helps you analyze visitor traffic and paint a complete picture of your audience and their needs. Track the routes people take to reach you and the devices they use to get there with reporting tools like Traffic Sources.
Learn what people are looking for and what they like with In-Page Analytics. Then tailor your marketing and site content for maximum impact.
Get more conversion and better performance.
Google Analytics has the latest in full-credit measurement. Sophisticated tools like Multi-Channel Funnels and Attribution show how all your campaign elements work together — so you can give the most credit to those that work best.
Remarketing can help you reach your most engaged viewers and see the impact of your message at the moment it’s delivered. Site Speed, Alerts, and In-Page Analytics let you reach peak capacity by helping you avoid slow page loads, poorly placed content, and site crashes due to high visitor volume.
Test. Adapt. Succeed. Repeat.
Google Analytics helps you understand which digital marketing strategies perform best. Make changes, re-measure, and test some more to meet your performance goals.
Have more than one group weighing in? Share valuable insights and dashboards with your colleagues and generate reports tailored to the needs of different teams. If there is a dip in traffic patterns, Custom Alerts lets you know so you can act immediately.
Google Analytics Academy Online Courses and Support.
Google Analytics Academy Courses
Analytics Academy offers free, online courses on Analytics and other data analysis tools. Learn analytics with free online courses. Join the Google Analytics learning community and test your knowledge.Google Analytics Academy
Google Analytics Help Center
The Analytics Help Center (the current page) documents all aspects of using Analytics including how to get started, best practices for analysis, and troubleshooting.Google Analytics Help Center
Google Analytics YouTube Channel
The Analytics YouTube Channel offers videos on a number of different data analysis topics.Google Analytics Youtube